Reimagine your independent pharmacy’s front end with expert help

That’s where Merchandising Services from Good Neighbor Pharmacy come in. The goal is simple: To help you create an inviting front end using proven retail best practices, without adding more tasks to your already full plate.

At the center of the service is a disciplined approach to product placement: Planograms. “A planogram is a picture of a category,” says Andy Clarey, Sr. Director – Merchandising & Pharmacy Transformation Services for Good Neighbor Pharmacy. “It’s a schematic or a design of where items should go on each shelf… to improve the shopping experience.”

Planograms aren’t just about making shelves look nice — they’re built around shopper behavior and what sells across the network. “We tell them what the top selling items are,” Clarey explains. “This is determined by Cencora product movement, and this data tells us what’s selling across the network.” That insight helps remove the guesswork from choosing what to stock, where to place it, and which items deserve prime shelf space. 

Planograms are refreshed on a regular cadence, so your front end doesn’t drift over time. “We touch the pain planogram once a year,” Clarey notes, adding that categories roll through a quarterly cycle so merchandising work stays current and manageable. The result is a consistent rhythm of improvement rather than a one-time reset that fades after a few weeks.

Because every independent pharmacy is different, the approach is designed to flex to your space and layout. Planograms are built in four-foot increments, and merchandisers adapt the “spirit of the planogram” when store dimensions, shelving, or specialty needs require a modified approach.

The team also brings practical tools that make the front end easier to shop at a glance. Shelf talkers — small callouts at the shelf edge — can highlight things like FSA/HSA eligibility, new products or point customers to value options. This supports shopper confidence and can prompt additional purchases that might otherwise be missed.

Most importantly, Good Neighbor Pharmacy retail merchandising specialists are dedicated to independent pharmacy front ends — not general retail. They work in community pharmacies every day, building pattern recognition across stores and categories and bringing that expertise back into your location.

If your front end feels “good enough” but inconsistent, cluttered, or tough to maintain, expert help can provide the structure — and the labor — to reimagine it.