Front-end growth and private label products
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Create an in-store experience that drives loyalty and growth
Everything patients encounter in your pharmacy shapes their experience — from the products on your shelves to how easy it is to find what they need. Our front-end and private label solutions help you optimize every element of your in-store experience, combining trusted products, proven merchandising strategies, and expert guidance to support patient needs while driving stronger front-end performance.
How it helps you
- Increase front-end purchases and overall profitability.
- Encourage repeat visits by creating a convenient, easy-to-shop experience.
- Build trust and loyalty through consistent, value-driven private label offerings.
- Reduce complexity for staff while improving front-end execution.
What we do
- Help you develop the right mix of front-end products using data, performance insight, and expert guidance.
- Provide access to Good Neighbor Pharmacy private label products that offer reliable quality at competitive prices.
- Support merchandising and pricing strategies with planograms, front-end kits, and ongoing updates.
- Simplify front-end management with programs that help keep fast-moving products in stock and pricing competitive.
Merchandising Services
On-site merchandising support helps improve front-end performance by creating an organized and convenient shopping experience for patients while reducing the time your team spends managing displays, pricing, and layout decisions. Your pharmacy can build an inviting retail environment that supports a better patient experience and helps increase revenue from every visit.
9.2% increase
in OTC purchases
5.5 hours
spent in store
17.2% growth
HSA/FSA
*Based on Good Neighbor Pharmacy Internal Data April 2026
What we offer
On-site retail merchandising specialist
This expert will visit your pharmacy to implement planograms that ensure your shelves are stocked with the right high-margin, competitively priced items in the ideal layout.
Planograms
Using customer buying habit research, our planograms help you choose the right product mix and shelf layout to simplify merchandising, improve the shopping experience, and maximize front-end performance.
Unsaleable returns
A streamlined solution for expired or damaged inventory. Submit your return, send the products, and we manage the rest by working with manufacturers to help maximize reimbursement and reconcile payments. Good Neighbor Pharmacy members receive faster, pre-funded payments in one consolidated check within 45 days and a merchandising specialist who processes and packages your items for you, saving you time.
Thomas McDowell on retail merchandising support from Good Neighbor Pharmacy
Optimize your front-end
Squeeze more revenue out of your front end by implementing a combination of proven programs designed to optimize your non-prescription business. By working closely with your business coach, you'll be able to streamline your pharmacy operations.
- Free vitamin program: Offer families free 30-day vitamin supplies monthly helping your customers save money.
- Front-end kit: Easy-to-follow guides and materials to optimize your front-end performance quickly.
- Cencora Marketplace: 350+ sellers with over 100,000 items, all in one invoice, creating an efficient procurement experience.
- Product autoship: Auto-receive monthly GNP brand shipments and save 5–50% on qualifying items.
- Price file updates: Stay competitive with regularly updated OTC pricing files — upload and apply instantly.
- Retail remedy: Monthly magazine with top-selling products, discounts on 400+ items.
- Zone pricing: Location-based and competitor driven helping you select the appropriate retail zone for your pharmacy to maximize non-prescription sales.
Signage
Showcase your distinctive brand inside and outside your pharmacy with custom signage, aisle markers, vinyl graphics, rugs and much more from our easy-to-use ordering platform. As a Good Neighbor Pharmacy member Cencora will match 50% of your signage investment, up to $2,500, during your first six months as a Premier member for items such as exterior signs, window graphics, interior signage, car wraps, and more.
Get in touch
At Good Neighbor Pharmacy, our expert team is aligned in its commitment to your needs and the interests of independent pharmacies across the United States. Want to know more about how Good Neighbor Pharmacy can amplify your brand, simplify your business operations and protect your independence?