Good Neighbor Pharmacy
Marketing Resource Center

Amplify your brand and unique pharmacy services.

Only you can tell your pharmacy’s story.

Your pharmacy's story deserves to be told, but no one knows how to tell it like you. Learn how you can use video on social media to tell your story and strengthen connections with your patients and community. Use our resources below to see examples from your peers, uncover your story topics, and learn best practices for sharing your video on your social media channels.

Tell Your Story

Learn more about the importance of using social media and short-form video to connect with your audience with insights from Good Neighbor Pharmacy member and 2024 Storytelling Champion award winner HB Pharmacy.

Peer Examples

See how your peers are sharing their stories to engage with patients. Watch example Reels and gain inspiration from Good Neighbor Pharmacy members.

Build Your Story

We know the hardest part of telling your story can be knowing what to say. Use our topic planning worksheet to uncover the topics you want to share with your audience and start building your story.

Get started

Record and Share Your Story

You’ve built the framework for your story – now what? Use our Instagram Reels Success Guide to learn how to record, edit, and post your video, including adding music and captions.

Download

Download these helpful marketing resources to maximize your marketing efforts:

Digital Marketing Handbook

Download

Capturing New Patients Marketing Execution Guide

Download

Flu Shot Execution Guide

Download

SOCi user guide

Download

Google Advertising

Don’t miss a special offer to take advantage of no campaign fees for three months when you add funds by August 20, 2025. To be eligible for this offer, you must add a minimum of $100 monthly budget to your Google advertising campaigns. Contact your local marketing advisor to learn more.