The Power of Good Neighbor Pharmacy
Although it may have felt like a lifetime to get to this point, COVID-19 vaccine availability is increasing and many more pharmacies are now being called upon to administer doses in their community. This much-anticipated opportunity is empowering independent pharmacies across the country to expand their role in the health care continuum, especially those that specialize in helping underserved communities or disproportionately affected populations. This is truly your time to shine and show your patients the full scope of what your pharmacy can do. However, getting your vaccine allocation is only the beginning.
Once you receive your first shipment, it’s a mad dash to notify your patients, schedule appointments, organize your team, and adjust your workflow. The best thing you can do is plan ahead as much as you can, and the Good Neighbor Pharmacy team has been busy putting together a variety of resources to help you get ready in advance.
COVID-19 vaccination marketing materials and signage
Our marketing team has created nearly a hundred print and digital marketing pieces to help you communicate your COVID-19 vaccination offering before and after you receive your first allocation. There are materials you can use to let your patients know ahead of time that they can count on you as a future COVID-19 vaccination site. There are also materials to help you promote that you have the vaccine, along with corresponding educational materials. Everything is available now on Brand Central Station and SOCi in the “COVID-19 Vaccine” libraries. There you’ll find posters, bag stuffers, stickers, social media graphics, and more.
In addition to being available online, physical copies of these materials, along with a lawn sign, a window cling, and counter cards, were also mailed to every store enrolled in the Federal Pharmacy Partnership Strategy for COVID-19 Vaccination with AmerisourceBergen as part of the March 2021 Front-End Kit. The pieces included in the kit all promote COVID-19 vaccine availability, so the pharmacies that received them had time to plan how they would display them throughout their store once their first shipment arrived. There’s also the option to purchase additional COVID-19 signage individually or as a bundled kit on the Good Neighbor Pharmacy signage portal, which includes everything from feather flags to yard signs to floor decals.
Personalized marketing support
Beyond having a full arsenal of marketing materials and signage at your fingertips, Good Neighbor Pharmacy members can also lean on their advertising manager for personalized support. Whether you need guidance on launching your COVID-19 vaccination marketing strategy or you want to update your MyGNP.com local page with information about your vaccination offering, your advertising manager is only a phone call away and ready to help.
Best practices from our business coaches
Likewise, the Good Neighbor Pharmacy business coaches are continuing to impart best practices to their stores on how to manage workflow, scheduling, and staffing requirements while administering the vaccine. They’ve also put together several guides to add clarity to the ever-evolving vaccination criteria, including a comprehensive COVID-19 vaccine implementation guide that covers requirements for billing, reimbursement, reporting, training, and much more.
Continuous updates on COVID-19 vaccination requirements and guidelines
Finally, participants in the Federal Pharmacy Partnership Strategy for COVID-19 Vaccination with AmerisourceBergen are receiving our weekly newsletter filled with the latest updates from the CDC. Plus, our COVID-19 vaccine page is being constantly updated with new information and resources, while our COVID-19 vaccine marketing page features the latest campaign considerations and platform policy updates to help you get the word out to your community as effectively as possible.
You can rest assured our team is working around the clock to support your COVID-19 vaccination efforts in every conceivable way, and we won’t let up until the very last shot has been given.