Good Neighbor Pharmacy members have access to integrated advertising campaigns.

I find the most value in being a Good Neighbor Pharmacy in the brand that it creates. They have good signage, good marketing.

Jamey Wimsatt, Metcalfe Drugs, Edmonton, KY

As a member of Good Neighbor Pharmacy, you’ll have access to integrated advertising campaigns designed to boost brand recognition, while highlighting your pharmacy’s unique personality. By leveraging the Good Neighbor Pharmacy brand, you’ll create visibility and brand awareness for your pharmacy, differentiate yourself as a locally owned independent pharmacy and inspire trust and provide credibility to new and existing patients.

Cluster Advertising

Maximize your marketing dollars by participating in cluster advertising. Good Neighbor Pharmacy clusters are individual members united into marketing groups based on designated marketing areas (DMAs), allowing members to pool resources and maximize advertising opportunities. As a cluster member, you’ll have the opportunity to participate in marketing strategy sessions where you’ll come together with your peers to share ideas, knowledge and best practices.

Through cluster advertising, you’ll have access to:

  • Ongoing support from a local advertising manager who is a trained marketer experienced in television, radio, print and multimedia advertising
  • Professionally produced TV and radio commercials
  • Negotiated media rates
  • Professionally designed materials for mailings, events, newspaper advertisements and more
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$8 Million+ Spent on Cluster Advertising & Marketing Support

Monthly Marketing Kit

Every month you’ll receive a free, monthly marketing kit containing tools to market your pharmacy to your patients.

  • Promote monthly health themes through the Health Connection magazine, shelf talkers, posters, promotional items and more
  • Take advantage of direct mail opportunities and periodically receive manufacturer samples for seasonal items or new product launches.
  • Offer monthly product sales through the in-store and online circular filled with Good Neighbor Pharmacy private label and national brand items at special prices
  • Participating Diabetes Shoppe members will receive newsletters highlighting relevant diabetes information, as well as shelf talkers and posters that can be displayed throughout the pharmacy.
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Personalized Marketing Materials

Create custom marketing campaigns in minutes through our online resource, Brand Central Station.

  • Get access to posters, flyers, direct mail, postcards, brochures and more.
  • Customize materials with your pharmacy name, logo, address and website.
  • Download and print items yourself or have the materials conveniently printed for you directly through the portal.
  • Receive social media guidance through calendars outlining daily post ideas, shareable graphics and more.
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150+ Customizable Marketing Pieces Available

Retail Signage

Boost your front end appeal by ordering Good Neighbor Pharmacy branded retail signage from GoodNeighborPharmacySigns.com.

  • Give your pharmacy a professional finish with aisle markers, product readers and other interior signage options.
  • Choose from full coverage vinyl graphics or perforated vinyl for your store windows.
  • Drive store traffic and increase brand awareness with exterior signage and vehicle wraps.
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Digital Support

Good Neighbor Pharmacy makes it easy for new and existing patients to find you online.

  • Increase online visibility by personalizing your website at MyGNP.com.
  • Tap into the power of social media with strategic tips from our Social Media Toolkit for Facebook, Twitter, Instagram and Pinterest.
  • Download monthly editorial calendar and professionally designed social media graphics from Brand Central Station.
  • Connect with Good Neighbor Pharmacy on Facebook and Twitter for content ideas.
  • My GNP Mobile App activation occurs automatically when joining the Good Neighbor Pharmacy Program.
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MyGNP.com Monthly Average Page Views: 168,100

Television and Radio Ads

Highlight your store’s brand in the local community with professionally produced television and radio campaigns. Good Neighbor Pharmacy offers timely and seasonal TV and radio ads that support our monthly health themes.

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