Shaping the Patient Journey to Your Pharmacy

A woman driving her car to a local independent pharmacy

Let's guide and grow your fanbase together

With our powerful suite of digital marketing solutions and a dedicated advertising manager, you can successfully attract more new customers to your pharmacy while keeping your current patients engaged. We’ll help you put a carefully orchestrated series of marketing tactics to work for your business, making it much more visible and easier for your community to find.

Community Marketing

Develop localized marketing strategies with a dedicated expert who will use data and analytics to help you connect more effectively with the people in your community. Choose from a variety of standardized campaigns and then customize them for your pharmacy to maximize awareness of your distinctive brand and service offerings. Each campaign features a different focus and professionally designed support materials, including social media content and outbound call scripts.

Advertising Manager

Receive white glove support from a trusted advertising expert as you work together to promote your pharmacy and grow your customer base. Your advertising manager will review your current digital assets, solidify your online presence and help you strategize timely campaigns to correspond with the promotions that will have the biggest impact on your business.

Google Advertising

Reach current and prospective patients online at the peak of their interest in your pharmacy’s services when they’re searching on Google or browsing their favorite websites. Google advertising employs powerful targeting techniques to deliver your store’s digital ads to the people in your community. This highly effective, cost-efficient form of advertising allows you to target locally on the world’s most popular search engine and relevant websites. With instant access to store hours and directions, customers have all the information they need to visit your pharmacy.

Social Media Support

Make your pharmacy a fixture in the social media feeds of your current patients and potential customers alike. With a user-friendly management platform and a library packed with ready-to-use content, it’s easier than ever to run your accounts like a pro. In addition to having real-time performance analytics at your fingertips, your advertising manager can also help you plan out the types of topics and themes you should post about to expand your reach and build deeper engagement within your community.

Reputation Management

Influence customer sentiments and expectations by using one convenient platform to manage your pharmacy’s reviews on Yelp, Google, Facebook and more. Business reviews and ratings are often the first things patients see when they research a pharmacy online, so monitoring and responding to those high-profile comments can have a positive impact on their decision to make the trip to your store.

Outbound Calls

Send your patients timely, targeted messages in your own voice to deepen their engagement with your pharmacy and increase their medication adherence. We give you a variety of topical and seasonal campaigns to choose from, such as Medicare Part D open enrollment, flu prevention and opioid awareness, and provide you with concise scripts based on those themes to record over the phone. You can then select the patients you want to receive those calls and your outbound communications will automatically go out at the appropriate time of the year.

700+ pieces of professionally designed marketing collateral

These and more are waiting for you at Brand Central Station, your one-stop shop for all your digital and print marketing needs. Find posters, bag stuffers, social media graphics and much more to support your monthly campaigns on topics like Medicare Part D and flu shots.

A pharmacist searches for marketing materials at Brand Central Station

Local Brand Support

Let your community know who you are and what you do by carefully controlling how your brand is displayed to the public. We give you helpful tools and extensive support to manage your pharmacy's marketing efforts, appearance in search results, online presence and much more. By maintaining consistent branding across every patient touchpoint, you'll be able to cultivate lasting awareness for your pharmacy and attract more foot traffic over time.

Local Pages

Expand your web presence by customizing a dedicated microsite for your pharmacy at MyGNP.com. This templated destination is automatically populated with critical information about your pharmacy and can be updated with additional content to highlight what makes your store one of a kind. This microsite is fully searchable at MyGNP.com, making it easy for patients to locate your pharmacy and learn more about the services you offer.

Local Listings Management

Stand out in search engine results when people in your community turn to Google, Bing or Yahoo to find out what pharmacies are near them. We feed search engines robust content for your business, including photos and videos whenever possible, to ensure that you feature prominently on the first results page of all relevant searches, along with directions on how to get to your store. Capturing the attention of potential customers when they're actively searching for the services you provide is one of the most effective ways to drive foot traffic.

My GNP Mobile App

Keep patients adherent by encouraging them to use our convenient mobile app, which helps them get more actively involved in their healthcare. The My GNP mobile app enables patients to manage medications, track prescriptions and customize alerts on any iOS or Android device, including Apple Watch. They can even create a personalized shopping list for your pharmacy, keeping you top of mind week after week.

Self-Service Marketing Tools

Customize a huge variety of ads and collateral with your pharmacy name, address, branding and more to support all of your marketing campaigns. With our user-friendly marketing portal, it's easy to create professional materials in minutes using our stylish, plug-and-play design templates. From posters and print ads to direct mail and social media graphics, you have an entire library at your fingertips that can be edited to shine the spotlight on your unique brand.

When your neighbors search for a "pharmacy near me", are they finding your store?

Get in touch with us today and we can make sure your pharmacy gets noticed in all the right places at the right point in your customers' journey to wellness.