Marketing made easy: How Good Neighbor Pharmacy marketing services can help your pharmacy tell its story
By Good Neighbor Pharmacy
That’s where Good Neighbor Pharmacy Marketing Services and Local Marketing Advisors can help independent pharmacies translate what makes them special into marketing that attracts new patients and strengthens ties with prescribers.
Hands-on partnership model
At the center of Good Neighbor Pharmacy’s approach is a hands-on partnership model. Rather than offering one-size-fits-all campaigns, Local Marketing Advisors start by learning what success looks like for each pharmacy and what makes its community unique. “We take the time to truly understand the unique dynamics of each and every customer to understand what exactly it is they want to achieve,” said Dave Pizzolato, Director of Local Marketing, Good Neighbor Pharmacy. That discovery process matters because an independent pharmacy’s goals can vary widely: growing immunizations, increasing transfers, building front-end sales, expanding clinical services, or becoming the go-to resource for caregivers of aging parents.
Turning strategy into action
Once goals are clear, Local Marketing Advisors help pharmacies turn strategy into action. That includes strengthening a pharmacy’s digital foundation and making sure it shows up where today’s patients look first: online. From refining messaging and improving local visibility to supporting social content that highlights services and community involvement, the focus is on building a robust presence that encourages engagement. As Pizzolato noted, the work is meant to “boost patient engagement” across audiences, including caregivers and family members who often make healthcare decisions.
Measuring marketing performance
Just as important, Good Neighbor Pharmacy Marketing Services keeps performance measurement in the conversation, so marketing spend delivers value. “We also help evaluate the ROI of all the campaigns that we run,” Pizzolato said. By monitoring response and results, pharmacies can adjust quickly, learn what resonates, and invest with more confidence. Marketing isn’t a set-it-and-forget-it activity, and Good Neighbor Pharmacy treats it as an ongoing cycle of testing, learning, and refining.
Telling your story effectively can also support one of the most important growth drivers for independent pharmacies: relationships with prescribers. Local Marketing Advisors work side-by-side with other Good Neighbor Pharmacy support teams to help identify key prescribers in the market and determine the right outreach approach. Patients and prescribers are different audiences, so the message and channel should change, too. For example, patient engagement may center on Facebook or Instagram, while prescriber relationship-building is often more effective on LinkedIn and through direct professional outreach. Pizzolato explained that Good Neighbor Pharmacy supports pharmacies with practical tools for these efforts, including “everything from e-mail copy that they can e-mail prescribers,” because “you talk to them differently.” The goal is to help pharmacies communicate their capabilities clearly and professionally, earning trust and starting conversations that can lead to long-term collaboration.
