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Insights from Our Experts

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Good Neighbor Pharmacy

Digital marketing for independent pharmacies: Getting started with Google Shopping

Jordan Cupo
Jordan Cupo
Good Neighbor Pharmacy
April 2023

How can independent pharmacies rank higher in Google search?

Jordan Cupo
Jordan Cupo
Good Neighbor Pharmacy
May 2022
An older male pharmacist educating a younger female pharmacist while holding up a pill bottle

Pharmacies

How to create a more community-driven pharmacy front end

Tanya Mericle 2017
Tanya Mericle; John Duffy
AmerisourceBergen
March 2022
pharmacy_curbside

Pharmacies

Translating business diversification into dollar signs

Jeff Puetz
Jeff Puetz
Good Neighbor Pharmacy
August 2021
female pharmacist with elderly female patient

Pharmacies

Affecting real change by sharing your pharmacy's true story

Ashley O'Sullivan
Ashley O’Sullivan
AmerisourceBergen
April 2021
A pharmacist on a video call

Pharmacies

Six tips for pharmacies administering the COVID-19 vaccine

Carla Frehn; Jason Montgomery
AmerisourceBergen
March 2021
covid_car

Pharmacies

7 Unexpected Things Influencing Your Customers' Opinions About Your Pharmacy

Jordan Cupo
Jordan Cupo
Good Neighbor Pharmacy
December 2020
A woman holding her chin in her hand and looking annoyed

Pharmacies

8 Secrets That Make Daily Facebook Posts Possible for Any Pharmacy

Karlee Averett
Karlee Averett
Good Neighbor Pharmacy
October 2020
A woman writing out a social media content schedule in a daily planner notebook

Pharmacies

Helping Patients Navigate Flu Season While Contending with COVID-19, Part 1

Adelina Ardelean
Adelina Ardelean
Good Neighbor Pharmacy
August 2020
A woman wearing a face mask reading a text message from her pharmacist on her phone

Pharmacies

How to Engage with Elected Officials When You Can't Meet Face to Face

Beth Mitchell
Beth Mitchell
AmerisourceBergen
June 2020
A pharmacist hosts a virtual meeting with an elected official on her tablet

Pharmacies

How to Make the Most of Your Pharmacy’s Marketing Budget

Sasha Juenemann
Sasha Juenemann
Good Neighbor Pharmacy
May 2020
A person reviewing a variety of colorful charts set out on a rustic table

Pharmacies

How to Build Relationships with Prescribers in Your Community

Robyn Bradley
Robyn Bradley
Good Neighbor Pharmacy
November 2019
A doctor extending his hand to shake hands

Pharmacies

Advertising Effectiveness: Targeted Digital vs. Traditional Broadcast

Carla Frehn
AmerisourceBergen
September 2019
Infographic comparing targeted digital advertising to traditional broadcast advertising

Pharmacies

Turning Negative Pharmacy Reviews into Five-Star Opportunities

Marian Adams
Marian Adams
Good Neighbor Pharmacy
July 2019
A woman giving a business a star rating on her phone

Pharmacies

Three Easily Avoidable Mistakes Pharmacists Make When Communicating with Patients

Phyllis Houston
Phyllis Houston, MSOL
AmerisourceBergen
April 2019
Woman listening to a voicemail on her phone

Pharmacies

Converting from Search: How to Turn Online Traffic into Foot Traffic

Carla Frehn
AmerisourceBergen
March 2019
Google business listing for an independent pharmacy