If you wanted to make a big splash advertising your pharmacy, a flashy television commercial would seem like the obvious choice. But even if you had the budget for it, would that really be worth the cost? New advancements in digital advertising technology are proving that bigger doesn't always mean a better return on investment. This is especially true for small businesses that would benefit more from connecting with a higher percentage of people within a tight radius rather than hitting a broader regional or national audience.

Take a look at the following infographic to see how targeted digital and traditional broadcast advertising are trending so you can make smarter decisions with your marketing budget.